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a:5:{s:8:"template";s:5137:"<!DOCTYPE html> <html lang="en"> <head> <meta charset="utf-8"/> <title>{{ keyword }}</title> <style rel="stylesheet" type="text/css">.one_fourth{width:22%}.one_fourth{position:relative;margin-right:4%;float:left;min-height:1px;margin-bottom:0}.clearboth{width:100%;height:0;line-height:0;font-size:0;clear:both;display:block}#content_inner:after,#footer_inner:after,#main_inner:after,#sub_footer_inner:after,.jqueryslidemenu ul:after,.widget:after{content:" ";display:block;height:0;font-size:0;clear:both;visibility:hidden}.textwidget{clear:both}body,div,html,li,ul{vertical-align:baseline;font-size:100%;padding:0;margin:0}ul{margin-bottom:20px}body{letter-spacing:.2px;word-spacing:.75px;line-height:20px;font-size:12px}a,a:active,a:focus,a:hover{text-decoration:none;outline:0 none;-moz-outline-style:none}ul{list-style:disc outside}ul{padding-left:25px}body{position:relative;min-width:992px}#body_inner{position:relative;width:980px;margin:0 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id="primary_menu"><div class="jqueryslidemenu"><ul class="" id="menu-navimain"><li class="menu-item menu-item-type-custom menu-item-object-custom" id="menu-item-199"><a href="#"><span>Home</span></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children" id="menu-item-46"><a href="#"><span>About Us</span></a> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children" id="menu-item-47"><a href="#"><span>Services</span></a> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children" id="menu-item-49"><a href="#"><span>Referrals</span></a> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children" id="menu-item-48"><a href="#"><span>Contact</span></a> </li> </ul></div></div><div id="content"> <div id="content_inner"> <div id="main"> <div id="main_inner"> {{ text }} </div> </div> <div id="footer"> <div id="footer_inner"> <div 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Buses go where people go – where they live, shop, work and play – and so does the advertising on buses. 6. Street-level placement. You remember outdoor advertising, don't you? You can decide where to advertise when thinking about bus marketing and you may decide on rear or side bus adverts. (In fact, many ads are actually more visible at night than during the day.) Best Bus Outdoor ads are a suitable solution when you want to increase awareness about your business or specific product or service to a wide network of the audience but the effectiveness of these ads depends on having a flexible Advertising budget and the ability to produce quality content for your campaign to grab the targeted audience attention. Bus ads are highly effective for announcing new products, seasonal specials or the 'call to action' that consumers should take advantage of within a set period of time (typically 3 to 6 months). For example, a fish and chip shop could advertise at a nearby bus stop, or a small taxi firm could advertise at a train station. Go Media has an exclusive contract with the Auckland SkyBus. Bus Shelters put your ad in front of consumers at eye-level – you’ll have their undivided attention while they wait for the bus or walk down the street. Our comprehensive set of ad effectiveness solutions helps media buyers and sellers alike understand each advertising campaign on a deeper level. Journal of International Consumer Marketing: Vol. Although many people overlook it today, the bus stop advertising actually offers a great compromise between these two desirable values. Will Global Tech Giants Destroy Israel’s Startup Scene? Longer exposure increases consumer familiarity with your brand’s message. Bus advertising is an amazing opportunity to build awareness of your company, no matter how big or small. Bus Shelter Advertising Offers Great Visibility. Superside bus advertising. 3099067 Affordability – The cost-effectiveness of your bus bench advertising campaign will be right at the top of the column labeled pros. Exterior bus advertising was found to be more effective if consumers were highly involved with the products/services being advertised, and if consumers had positive attitudes towards advertising in general. The format delivers a low cost of entry that is friendly to local groups and small businesses, but the sheer breadth of exposure makes these ads attractive to large brands as well. Advertising effectiveness can be defined as the extent to which advertising generates a certain desired effect. Be sure that you are buying enough locations and advertising time to really make a … It also includes advertisements placed in transport precincts such as bus stops, subwayentries, fuel stations and others. But we love getting to play with the latest and greatest ad technology, too. Therefore, it is obligatory on the part of the management to know whether the campaign has really attained its advertising objectives, and whether its advertisements are as good as those of its competitors.A number of alternative procedures are available for the evaluation of the effectiveness of advertisements, of which the three important ones are: 1. They compete very well with the ads found in the toniest magazines, and no brand would be ashamed to be associated with bus stop ads. Nationwide campaigns that use bus stop advertising deliver excellent reach (i.e. Bus shelter advertising is highly scalable. When compared to other kinds of advertising, the cost per ad is actually pennies on the dollar. Transit advertising--placement of print ads on buses and other vehicles and in bus shelters and train stations--is an important medium for reaching … Those factors which draw and hold consumer attention to exterior bus advertising are advertisements which are colorful, interesting and have some feature which makes it noticeably different from other advertisements. So, the next time you venture into paid advertising, ask questions about how AI can be used by the ad platform that can affect your spending. This format is pavement-facing and positioned high up on the bus so it can always be seen above clutter. Feb 13, 2014 - Explore Taylor Longly's board "Bus advertising " on Pinterest. These ads are more personal than billboards, speak to a captive audience, and offer one of the best chances to foster interaction between audience and digital ad. We use cookies to improve your website experience. Are you a college student or young professional who is ready to have an account of your own? They work for you 24 Hours a day, 7 days a week. Just make sure to buy enough locations and ad time to make a difference. Features. Bus Shelter ads can be placed in areas where other out-of-home advertising formats may be restricted. © 2012-2021 The Startup Magazine, Beginner Finance: Features of Starter Checking Accounts, Using Vector Graphics to Create the Best-Looking Feather Flags. Advertising Effectiveness By Jerry W. Thomas The advertising industry, as a whole, has the poorest quality-assurance systems and turns out the most inconsistent product (their ads and commercials) of any industry in the world. In fact, digital signage works exceptionally well in this venue. They come with always-on lighting so that their visibility is never compromised. Advertisements at bus stops deliver twenty-four hour a day performance. Find Out More Because viewers will usually have plenty of time to examine these ads in depth, it’s the perfect medium for delivering a detailed, information-rich message that wouldn’t work in OOH ads. 11, No. The real value they deliver is in reaching the captive audience using the bus stop, though. Here are a few of the reasons bus stop ads are well worth consideration for any brand that’s looking to increase its exposure. 33-50. To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy. Production values on bus stop adverts typically conform to very high standards. Register to receive personalised research and resources by email, The Effectiveness of Exterior Bus Advertising in Hong Kong, Department of Marketing , Hong Kong Baptist University , Kowloon Tong, Hong Kong, China, /doi/pdf/10.1300/J046v11n03_03?needAccess=true, Journal of International Consumer Marketing. It may seem obvious, but reaching a large number of consumers with advertising is critical to the success of a campaign: only consumers exposed to an ad can be influenced. The Effectiveness of Exterior Bus Advertising in Hong Kong. Also called as advertising on transport, Transit Advertising is advertisement placed on or in any mode of transport – from buses to taxis, trains, trams, and subways. Exposure Consumers are exposed to your brand message for extended periods of time when riding on buses and sitting at shelters. Are you, Although being a marketer takes a lot of determination and dedication, some tools make their lives a lot easier. People also read lists articles that other readers of this article have read. Bus advertising is the most seen outdoor advertising medium, with 61% of consumers saying they had seen bus adverts in the last seven days (Source: TGI) 35% of 25 to 34-year-olds have seen advertising either inside or outside a bus in the last week (Source: TGI) Properly-placed bus stop adverts will be able to capture attention from passing traffic. 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