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She used to be indecisive, but now she's not sure. A social media RFP is one of the best ways for you (and your agency of choice) to decide if you would have a great mutual partnership. In order to make your selection process easier, you need all the relevant information about the applying agencies. Download the Sprout Social app for Android in the Google Play Store. Consider using primary and secondary goal categories so that it’s clear what matters most. Notice I said big picturegoals—not the small, crunchy goals that you have for this quarter or even the year. By just following these best practices, you can create a proposal that’ll get you the best vendor for your needs. An RFP is a request for a proposal and is typically a written document that outlines a brands’ criteria for agencies to respond and bid against. Your copy should reflect your brand’s image, your reasons for doing this, and what you’re looking for. Crafting a winning social media RFP can be simple and even fun. Remember, social media campaigns can and should include multiple objectives. Digital media, such as campaign graphics, banner advertisements, newsletter and PowerPoint graphics, social media graphics, video promotional cards, and … Build upon the brief project description you provided the agencies with. All of these components make up the best social media proposal … Let them know which social channels you’re most active on, or which networks you’ve chosen to avoid. Let them know the systematic process on the basis of which you’ll be shortlisting who’s a good fit. Make it evidently clear why you’re looking to bring on a consultant to help with your social media marketing. This way they will get a better feel for your company and what you’re looking to achieve. This purpose of this Request for Proposals (RFP) is to receive proposals for management tools and/or software that is capable of aggregating, managing, updating, and collecting data from the NCTCOG’s various social media accounts. Most brands and marketers tend to rely on a scoring system to allot points for each element in the proposals. It’s somewhat common to find questions in social media RFPs used for marketing purposes. They often follow or are included as a subsection in Challenges. However, your RFP has to include the details of precisely what you need from social media marketers. Almost all businesses and companies are now utilizing numerous social media platforms for marketing. Social Media RFPs: 5 Questions to Ask Instead of Issuing an RFP. This way the applying digital marketing agencies can customize their proposals to better suit your needs. Be as transparent about the process as possible. To avoid any confusions at a later stage, it’s best to get this out of the way early on. The best proposals could present invaluable solutions. Each goal provides a box for a vendor’s proposal to tick off. Normally, the free trial would be for 30 days, No risk, all reward. Available in A4 & US Letter Sizes. Save time managing your social media with Hootsuite. Privacy Your big picture goals are crucial for your social media RFP. With a detailed social media RFP based on these guidelines, you’ll find it easier to filter through potential candidates. Easily Editable & Printable. | Cookies Social media marketing is one of the many benefits it provides. This will help them understand your niche better and come up with a proper plan accordingly. This short section should include key details such as your company name, what you’re looking for, and your submission deadline. Write a sub-par request for proposals, and the proposals you receive from digital marketing agencies will only be so strong. Will it be revealed to evaluators after they’ve scored the proposal? Speed up the process. Shane Barker. Briefly explain what the RFP is for and each of its sections. Provide a standardized invitation to the vendors and agencies you’re targeting. You’ll also be presented with a variety of unique perspectives on how to tackle your social media marketing challenges. 3. Include qualifications that will make for a successful project, help you evaluate proposals and that are important to your business. Without this information, you may end up with social media proposals that are too similar to past concepts, which is ultimately a waste of everyone’s time. Finally, indicate the role the stated budget will play in your decision-making process. So aside … Bonus: Get the free social media RFP template to create your own in minutes and find the right agency to help you achieve your goals. It’s important to let prospective agencies know about your organization and company profile. Social media RFPs are the starting places for solid social media strategies, award-winning campaigns and long-lasting collaborations. Including questions is a way to make sure that proposals provide the solutions or answers head-on, rather than dodge or skirt around them. For example: 1. Both you and prospective vendors should know ahead of time how their proposals will be evaluated. His clients include Fortune 500 companies and a number of A-list celebrities. All submitted questions will be addressed on the conference call and will be made available on the CDC Foundation website the following day. Especially when starting from scratch every time. Feel free to mention the type of audience you’re looking to target. ), Differentiation (is it difficult to differentiate your product or service from competitors? But not anymore. Trusted by employees at 800+ of the Fortune 1000, We could have SWORN you were someone who wanted to blow your competition out of the water on social media. Get expert social media advice delivered straight to your inbox. Try to go beyond the boilerplate and provide information that may be relevant to an RFP for social media marketing services. Proof of work. Instantly Download Social Media Management Proposal Template, Sample & Example in Microsoft Word (DOC), Google Docs, Apple Pages Format. We want our product to be in every American household. Cancel anytime within 90 days, Hootsuite’s social marketing education and certificate program, A Free Social Media Proposal Template to Help You Win Clients, 18 Social Media KPIs You Need to Track to Measure Success, A Social Media Budget Breakdown for Every Size of Business, outlines a specific project or need your business wants to address It. It ultimately doesn’t matter whether you put it first or last, so long as it’s available for agencies to direct questions or clarifications. RFPs are a methodical and organized way to gather bids from the agencies you’re targeting. Leave too many questions unanswered? From a single dashboard you can easily: Easily manage all your social media in one place and save time with Hootsuite. This marketing RFP guide is designed to make life easier for marketing and procurement teams. Most companies are well aware of the unique challenges they face on and off social media. Do Not Sell My Personal Information. Social!Media!RFP!for!2015! If you already know what you’re looking to get out of your campaign, then list the specific goals. Provide three references of companies for which you provide social media services, including contact name, email address, phone numbers and URLs of your client’s social media channels. We want to become This section should cover proposal submission basics: when, what, where and how much. Our product can make a social media manager’s life easier. You can expect agencies to include their own boilerplate clauses and conditions. Explain the purpose of your social media RFP. Zoom out and provide the goals that your company hopes to achieve over the long term. Talk about the challenges that you’re presently facing which are why you’re seeking expert help. How We Can Help You Succeed with RFPs Getting these details sorted out during the social media RFP process will save both parties a lot of time and effort. View our free social media RFP template here and make a copy to edit it on your own! As with any template, you can simply copy paste this outline into a document and fill in the required sections. If you disregard the bidder qualifications section, you might end up with a bunch of applications that lack the information relevant for you to make a decision. From the what and why of what you’re asking them to do to the how you expect it to be done. Before using the social media proposal template, get to know the goals of your client’s business. We get a lot of Request for Proposals (RFPs) at iStrategyLabs for all sorts of things. Here are tips on writing a good proposal and bonus a free social media proposal … Providing them with a list of your main competitors will also help them conduct a competitive analysis for you. But too often, people leave out crucial details from their digital marketing RFPs. It is advisable that you get the RFP reviewed internally and get a sign-off from the appropriate stakeholders. Be honest. audience demographics, engagement, etc. Social media key performance indicators—or social media KPIs—let you measure the success of your social marketing plan and help you improve performance. This digital marketing RFP template will help you attract the crème de la crème of marketing consultants for your brand. It provides them with important information up front, and when you get a response, you’ll be one step closer to deciding whether or not they’re a great fit for you. This document and the accompanying template outline some of the key elements your digital marketing RFP should contain. Our bad. Page!4!! By now the client has probably formulated their opinion about your proposal and … Or perhaps you simply need some help getting started on a new platform? Details about the staff that will be working on the campaign, Social media training and certifications they’ve undergone, Strategic framework on how they will help you achieve your objectives. There’s always a chance they may miss out on some detail you were expecting from them. The attached document is an example Social Media Agency RFP Template that you can use for your own RFP process. This way, the solutions you receive will be comparable and will help you narrow down your options. Typically, prospective candidates will furnish you with whatever information about themselves they find relevant. What is an RFP? Be as specific as possible. Disclosure Policy Social Media Status The ERSL does not currently have a presence on social media. Talking about timelines, we don’t mean just the deadline for submission of proposals. If possible, please note and include at least one company where you have built their social media presence from scratch. If evaluators will provide comments, let bidders know whether they should or should not expect to receive them. Get social media resources and tips in your inbox weekly. Today’s social media marketer needs a reliable proposal system that is easy to use, cost-effective, and gives them the tools they need to create compelling quotes and proposals. 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