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Nike's China market Morgan Stanley has a $185 price target on the Nike share price, with analyst Kimberly Greenberger believing Nike's Chinese slowdown is a short-term issue. 1.10 (0.66%) Ex-Dividend Date. During a recent earnings call for the . July 20, 2021. Found insideInvesting Profitably in the World's Greatest Market Jim Rogers ... across China with a market share just below that of Nike (and the company exports to the ... Amid slowdown of global markets, the Chinese market is increasingly significant for international sportswear brands like Nike. In the 2012 fiscal year, the company derived around 12% of its Nike-brand revenue and around 26% of . China represents the largest sourcing country for Nike, with roughly 180 contract manufacturers employing more than 210,000 workers (Barney Jopson, 2012). Adidas came in second with approximately 20 percent market share that year. In 2012, Nike started its online journey in China by open its flagship store on Tmall, one of China’s largest e-commerce shopping platforms. Please contact us to get started with full access to dossiers, forecasts, studies and international data. Chart. The pattern is expected to constantly drive growth for Nike in China and help it lead the future of retail. Adidas, Nike and Wilson are the top three manufacturers of the global Inflatable Ball, with about 28% market shares. Nike has been gaining market share in Europe. Nike shows the successful creation of a strong relationship with its online brand community demonstrated by an active customer engagement. Profit from additional features by authenticating your Admin account. Nike Water Shoes & Footwear Market Share (2018-2020) Figure 150. With action points such as run routes and crews provided by NRC WeChat account, new runners are able to run with experienced runners and crews. Nike Inc.'s second-quarter earnings results are proving the increasing importance of China to the brand. nike.com.hk, operated by Nike, Inc., is an online store with nationally-focused sales. Found inside – Page 35Opportunities Product development – Nike has traditionally argued that its brand ... are developing alternative brands to try to erode Nike's market share. The objective was to decrease waste in regards to cost of hiring labor and shipping, among others (Luo Sun, and Wang, 2011). China is the major sourcing market for Nike, which producing around 35 percent of footwear and also an important sourcing market for Nike apparel and equipment. Please do not hesitate to contact me. A paid subscription is required for full access. Data from the Nike+ Running community proves the growth in women’s running around the world especially China. Accessed September 23, 2021. https://www.statista.com/statistics/432292/leading-sportswear-brands-in-china/, Forward Intelligence (Qianzhan). Sales were up 20.9% in 2019, from $5.13 billion to $6.21 billion. Nike and Adidas lead in brand share of China's sportswear market. The sports brand has organized a series of ‘social’ sport events (for example the China High School Basketball League, races) annually and also held theme activities regularly through many community clubs such as Nike Runs Club, Nike Training Club. The consumer presence of Nike in China started in 1981. CONTACT US NOW TO ANSWER YOUR CHINA BUSINESS QUESTIONS. and over 1 Mio. Dollars). 183.90. “The digital economy will bring huge market opportunities for China and the other parts of the world, as technology has profoundly affected consumer behavior and raised the expectations of potential customers.” Iris Yen, vice-president of Nike Direct China said. Two-time tennis Grand Slam winner Li Na joined over 1,000 young women for the inaugural Shanghai N+TC Tour celebration and is joining the #betterforit call to action with her own story. As it stands, the world's leading sportswear companies, Nike and Adidas, are . While the big names Nike and Adidas have been dominating the market with over 40% market share, domestic brands including Anta and Li Ning had witnessed dynamic growth in 2019. Data: Euromonitor International. Nike recently announced its financial results for Q3 2019, which reported revenue of USD 9.6 billion in Q3 2019, representing a 7% increasing from USD 9 billion in the year-ago period. Then you will be able to mark statistics as favourites and use personal statistics alerts. Dong said through localization in the Chinese market, Nike will draw inspiration to develop a stronger and competitive edge in the global market, the report said. This timeline shows Nike's revenue in Greater China from 2009 to 2021, by segment. The store is equipped with a mobile-checkout so the customers do not have to wait in line. [Source: daxue consulting, “Nike’s digital direct retail framework in China”]. Opening the Nike flagship store on Tmall not only enables Nike to win international and local competitors in a short time, but also contributes to Nike’s China digital strategy in the long run. Found inside – Page 265who has conducted a detailed study of Nike's relationship with Yue Yuen, ... the most of the 2008 Beijing Olympics to gain market share in the mainland. Earnings Date. Thereby they express their commitment to both, the brand and the brand community. With the digital strategy in China, Nike is creating its brand ecosystem, which covers consumer insight, products innovation, customer experiences and value creation. In fiscal 2012, Nike's revenue and earnings in its Greater China segment rose by 23% and 17%, respectively, from the year before, totaling over $2.5 billion and $900 million, respectively. Nike also launched NikeWomen WeChat account, which aims to provide a social platform for Nike’s female customers and advertise women-based products and events. Then you can access your favorite statistics via the star in the header. At the end of March, Anta Sports closed a . In, Forward Intelligence (Qianzhan). On their home market in China, Anta Sports is the number three behind Nike and Adidas. It's impossible to imagine Nike and H&M changing their positions on forced labour, both in terms of its corporate . From the beginning of 2011 to the start of 2015, Adidas improved from 8.5% to 13.8% of market share, compared to 11.2% to 14.3% for Nike, according to Euromonitor. Nike’s international business grew 18 percent, led by Greater China at 23 percent thanks to Nike’s digital advantage in the marketplace. Nike Intermediate Lacrosse Sticks Sales (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2016-2021) Table 121. In FY 2020, earnings per share fell to $1.63, still . Nike has garnered the power of community and learned more about what Chines users want through holding a series of offline activities. Moreover, Nike opened its second, women’s-only store in Shanghai. Found inside – Page 74According to one previous Nike director , Nike's China business took more than ten ... Nike's market share and revenues as China's sports market grew . Its eCommerce net sales are generated almost entirely in Greater China. Nike is the largest international sportswear company in China, holding a market share of 12.1%. With regards to the product range, nike.com.hk achieves the greatest part of its eCommerce net sales in the "Toys, Hobby & DIY" category. In 2013 unlike the growth in the European market Nike's revenues have slipped in China by 3%. In 1971, the company officially changed its name . In recent years，Nike has laid more emphasis on Women’s business by launching various community campaigns and providing tailored services targeting women. On the other hand, the Nike’s China mini program offers Nike’s consumers a full range of products and services. Climbing in China: Can this extreme sport penetrate the safety-sensitive Chinese consumer base. Analysts had been calling . August 18, 2021. Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室, Daxue Consulting Shanghai,118 South Yunnan Road, 11th floor, Huangpu District, Shanghai, China 上海市黄浦区云南南路118号11楼, Daxue Consulting Hong Kong, Unit 603, 6/F, Office Tower 1, Admiralty Centre, 18 Harcourt Road, Admiealty, Hong-Kong 香港中環区夏悫道18号海富中心1幢6楼603室, Digital strategy in China: Map and optimize your customer Journey, Business Turnaround Consulting Service in China, Sensory Strategy in the Textile Market in China, Sensory Evaluation of Skin Care Products in China, Digital Industry and Digital Transformation, The licensed sports merchandise market in China by Daxue consulting, China’s gig economy accounts for a quarter of its labor market: 3 gigs you probably never heard of, How brands are biting into Chinese mooncake culture, Success of Costco in China: the business strategies behind the expansion of the American retail giant, Chinese camping market: More expensive than hotels? 2.18.4 Puma White Sneakers Sales, Price, Revenue, Gross Margin and Market Share (2019-2021) 3 White Sneakers Sales by Manufacturer 3.1 Global White Sneakers Sales in Volume by Manufacturer (2019 . It is from the store, we can see the key of Nike’s digital marketing strategy: Integrating online communication and offline retail terminals around digital community platforms. Figure 148. Global Activewear Market Growth 2020-2025. After the pandemic forced Nike to shutter stores first in its brisk China market and then around the globe, inventory swelled 31% to $7.4 billion by fiscal year end on 31 May, compared to $5.6 billion at the end of fiscal 2019. Historically, Nike has led the Chinese sportswear market with a 12.1% market share, according to the research firm Euromonitor International, with Adidas a close second at 11.2%. and over 1 Mio. The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. Found inside – Page 147... domestic market contributed to a decline in Nike's revenue and market share after ... Taming the Dragon: Cummins in China (Condensed) [9B05M034] Charles ... Leveraging the power of WeChat, Nike is able to connect with their Chinese consumers closely and personally. ", Nike, Nike's revenue in Greater China from 2009 to 2021, by segment (in million U.S. dollars) Statista, https://www.statista.com/statistics/241724/nikes-sales-in-the-asia-pacific-region-by-area-since-2007/ (last visited September 23, 2021), Nike's revenue in Greater China from 2009 to 2021, by segment, Wholesale sales of sports apparel in the U.S. 2008-2020, Wholesale sales of athletic footwear in the U.S. 2008-2020, Value of the leading global apparel brands 2021, Global sales of the top performance apparel, accessories, and footwear companies 2020, Global sales growth forecast of top athletic wear companies 2020, Retail sales of the global apparel and footwear market 2017-2030, American customer satisfaction index: athletic shoe companies 1997-2020, Global gross profit of Nike from 2014 to 2021, Domestic sales share of Nike worldwide from 2016 to 2021, Global revenue of Nike from 2016 to 2021, by sales channel, Global revenue share of Nike in 2021, by product type, Global revenue of Nike from 2016 to 2021, by product category, Nike's North American revenue 2009-2021, by segment, Nike's revenue in EMEA 2016-2021, by segment, Nike's revenue in Greater China 2009-2021, by segment, Nike's revenue in Asia Pacific & Latin America from 2016 to 2021, by segment, Number of Nike's retail stores in the U.S. 2009-2021, Number of Nike's non-U.S. retail stores 2009-2021, Nike's marketing expenses worldwide from 2014 to 2021, The adidas Group's net sales worldwide from 2000 to 2020, Global share of adidas retail sales in 2020, by region, Share of adidas' net sales worldwide in 2020, by product type, Share of Puma's sales worldwide in 2020, by region, Share of Puma's consolidated sales worldwide in 2020, by product category, Under Armour's net revenue worldwide 2008-2020, Under Armour's net sales share worldwide in 2020, by region, Nike's revenue in Western Europe 2009-2017, by segment, Nike's revenue in Central and Eastern Europe 2009-2017, by segment, Nike's revenue in emerging markets 2009-2017, by segment, Nike's revenue in Japan 2009-2017, by segment, Nike's quarterly revenue worldwide from 2017 to 2021, Gross profit margin percentage of Nike worldwide from 2014 to 2021, Nike's DTC revenue share worldwide 2011-2015, Global revenue of Nike from 2017 to 2021, by customer segment, Global brand value of Nike from 2016 to 2021, Nike's diverted waste stream share distribution 2015, Nike's share of sustainable material used in business segments 2015-2019, Impact of Kaepernick campaign on U.S. consumers' purchase decision of Nike products, Forecast of EBITDA of Nike quarterly 2021, Gross profit of ANTA Sports Products China 2010-2020, Size of the global and U.S. urban streetwear market 2015, Genesco's sales share worldwide in FY 2021, by brand, Perry Ellis International's revenue worldwide from 2015 to 2018, by product category, Nike's revenue in Greater China from 2009 to 2021, by segment (in million U.S. dollars), Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre, operated more than 1,000 retail stores worldwide in 2021. As Nike's market in China continues to grow, it raises questions about how far the company will go to preserve . 1.10 (0.66%) Ex-Dividend Date. During the earnings call he declared, "Nike is a brand that is of China and for China . Nike is 'a brand of China and for China,' CEO says during earnings call Nike was recently criticized in China after raising concerns about forced labor practices. Statista. New, Insights into the worldâs most important health markets, Figures and insights about the advertising and media world, Everything you need to know about the industry development, Find studies from all around the internet. Found inside – Page 1Foreign companies are being eaten alive by counterfeiters in China . ... The impact of counterfeiting on a company's market share can be devastating . T he Nike [NKE] and Adidas [ADS.DE] share prices could face growing pressure from the success of China's leading sportswear brands such as Li-Ning [2331.HK] and Anta Sports [2020.HK].Shares in Li Ning are up 181.7% in the past 12-months (through 20 August), while Anta Sports has risen 95.6% over the same period. Nike stock is down 6.3% year to date, after rising 55.6% in the past 12 months. Below is a chart that shows Nike's revenue worldwide from 2005 to 2016 in USD. Please do not hesitate to contact me. Found inside – Page 228However , most Western investors have taken a long - term view that an early presence in China's market might lay the basis for a substantial market share ... The key players include the global and local players which play important roles in China. Total Starbucks locations globally 2003-2020, Market share of leading carbonated beverage companies worldwide, Revenue and financial key figures of Coca-Cola 2009-2020, Research expert covering shopping behavior, sports and leisure retail, and the subscriptions and direct selling industry, Profit from additional features with an Employee Account. Nike Inc.'s second-quarter earnings results are proving the increasing importance of China to the brand. Revenue from the region rose by 8% to $6.68 billion in fiscal 2020 from fiscal 2019, according to the company's . March 31, 2021 stepin. Profit from additional features by authenticating your Admin account. Fair Value is the appropriate price for the shares of a company, based on . The sportswear giant logged profits that surged 32% to $1.1 billion, or 70 cents per . "Breakdown of The Sportswear Market in China in 2020, by Brand. How Nike China targets women runnersNike has activated Nike+ Run Club and Nike+ Training Club to provide women runners of all levels with more comprehensive running programming and elite coaching. Analysts polled by FactSet are looking for 15% growth in the region in 2020 -- but Walvis sees an upside to that forecast as Nike takes market share in a still-growing Chinese apparel market. “Nike’s lead in retail and sports innovation is also redefining the future of sports retailing,” said Heidi O ‘Neill, President of Nike global Nike Direct. Your industry: FashionBeautyPharmaceuticalsFood&BeverageMediaTechEntertainmentAutomotiveTravelInsuranceReal EstateAgricultureConstructionTelecommunicationFinanceGovernment / InstitutionOther. You can only download this statistic as a Premium user. US-based Nike, Inc., the world’s leading sportswear and apparel company, has had a customer presence in China since 1981. Fair Value is the appropriate price for the shares of a company, based on . Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Insights into the world's most important technology markets, Health Market Outlook Sales were up 20.9% in 2019, from $5.13 billion to $6.21 billion. Headquartered in Beaverton, Oregon, Nike has a market capitalization of around $203 billion as of early November 2020. Please authenticate by going to "My account" → "Administration". Puma partnered with hip-hop mogul Jay-Z last year as it returned to the U.S. basketball market after being on sidelines for two decades. Nike, Inc., a multinational company from the United States that designs, develops, manufactures and markets sportswear apparel, footwear, accessories and equipment. Nike's competitors in China, including Li Ning and Anta Sports, saw surges in their share prices in early April after Nike and other western brands finally addressed and condemned the Chinese government's human rights violations. Found inside – Page 68Shu Zhang and Matthew Miller , “ China Opens Its Markets to Foreign Bank Companies ... to Lose China Market Share , " Financial Times , December 5 , 2016 . Found insideAfter more than 20 years of global business, Goodbaby has a 40 percent share of the baby carriage market in the United States and an 80 percent share in ... "I do not think Nike will vanish from the Chinese market anytime soon, however I do think this will affect Nike's market share and serve as a turning point for Nike's brand image," said . Register in seconds and access exclusive features. Step counting shoe market is expected to witness market growth at a rate of 32.10% in the forecast period of 2021 to 2028. "We . “The ‘House of Innovation’ is set to propel our consumer-direct strategy as it provides the best that Nike brands has to offer through the integration of digital and physical retail,” said Angela Dong, vice-president of Nike Inc. and general manager of Nike China. According to media reports, the market capitalization of Adidas - together with US-based Nike - fell by more than $10.47 billion on Thursday. 1y Target Est. (August 18, 2021). You need at least a Single Account to use this feature. China Inflatable Ball Market Share in Global Market 2016-2027 Figure 33. "Nike's Revenue in Greater China from 2009 to 2021, by Segment (in Million U.S. Currently, there are around 1.955 million reads on Weibo #NikeTraining topic. Such a good running partner is widely acclaimed and popular among Chinese runners: within 2 months of the launch of the account, more than a hundred thousand users had a signed up. Found inside – Page 7Such efforts to copy U.S.branded products are not rare in China. ... since their domestic market share has dropped to third against Nike and Adidas since ... $39 per month* But the situation today may be different. Starting from Shanghai 001, Nike is leading the transformation of sport retail in China. For the three-month period ended Nov. 30, Nike reported net income of $1.25 billion, or 78 cents per share, up from $1.12 billion, or 70 cents a share, a year earlier. In November 2019, the widely acclaimed Nike App was launched in China, which takes a further step in Nike’s China digital transformation. Breakdown of the sportswear market in China in 2020, by brand [Graph]. Chief executive John Donahoe said "Nike is a brand that is of China and for China . You only have access to basic statistics. dollars)." Nike has established a Direct-to-Customer (or DTC) retail framework covering online and offline, 7975 offline stores and digital supply chain since 2012. Nike China's revenue surged 21 percent in 2018 to $5.13 billion, which accounts for 14 percent of Nike's total global sales. In fiscal year 2020, the Greater China area made up 19% of Nike brand revenue. See below for a chart of Nike having 96%. Found inside – Page 68Started only seven years ago, Dongxiang is now among the top five companies in China's sportswear sector in market share. The others are Nike, Adidas, ... It is the information and data uploaded by runners that have become an important basis for Nike’s business decisions such as product design, new product promotion, and online and offline marketing. "During the past November 11 shopping carnival [similar to Black Friday in the United States], Anta achieved 1.83 billion [yuan] ($261 million) in sales, with 63% growth year-on-year," says Karen Dai, group project director at ISPO, a group that organizes a . Please create an employee account to be able to mark statistics as favorites. The low wages and talented manpower in China encouraged Nike to shift some of its production from other countries to China. Nike Holds the Largest Market Share in the Global Footwear Market. The company was named Blue Ribbon Sports when it was established in 1964. Forward Dividend & Yield. Although Greater China only represents 17% of Nike's total revenue (see below), its sales growth has . Nike comfortably beat analysts' estimates for quarterly revenue and profit on Tuesday, powered by a rebound in demand in China and strong online sales, sending its shares up about 9 percent. So, to succeed on the Chinese market Nike has expanded its digital presence in China. Found inside – Page 19Willigan (1992) emphasised how Nike developed its global marketing ... had a 30 per cent market share of the US sports footwear market compared to Nike's 18 ... Apart from Nike Tmall flagship store and Nike’s China official website, Nike China also sells online through its WeChat mini-program. With annual footwear sales of about USD 23 billion, Nike is still the world's largest . Found inside – Page 81Li-Ning is China's most famous brand name for shoes, sportswear and sports ... in total revenues of US$226.9 million, which is around 9% market share. China 5 and 10 Largest Inflatable Ball Players Market Share . Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Insights into the world's most important technology markets, Health Market Outlook Influencers on WeChat and Weibo helped Nike connect with the target by sharing their training stories and inspiring women to be “Better for It.”. For offline marketing, Nike’s N+TC Tour officially kicked off in Shanghai on March 8，2015 and has since completed its first-ever Greater China tour, connecting with over 8,000 women across 4 cities. Currently, Nike China is deepening its partnership with Tmall, especially when to comes to innovating New Retail. Why? Eric So, general manager of Jordan China, said the brand will accelerate its pace of opening more shops in China, in line with its rapid development in the Chinese market so far. With the help of social media, brand stories created and shared by users influence not only existing community members but also new ones, who might get confirmed in their brand spirits and gain more trust towards the brand. The Chinese market is becoming the single most . [Source: Nike, “Nike Women China ‘Better For It’ Brand Campaign”]. Through the offline community events with specific theme matched with Nike’s spirit, Nike is able to established emotional resonance with its members and in this case, the connection between Nike and its Chinese customers is deepened. In 2018, the men end user segment accounted for more than half of the share in the total sports apparel market, and is expected to grow at a CAGR of 4.6% throughout the forecast period. Nike also collaborated with Tmall for data-driven marketing projects. Found inside – Page 34CHINA MARKET Though NIKE ranks first on the world sports goods market ... and NIKE stood for a vigorous young sportsman , with a bigger market share among ... 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